NittyGritti

Budget-friendly plans designed for
every need

Choose a plan that works for you

Free Trial

Activate a free trial plan today

$0

Number of ASINs
Plan validity
Reports validity
30 days
30 days

Features

AutoLens

Best for brands & sellers looking for a cursory view

Number of ASINs

Features

View more

ProLens

Best for brands & sellers looking for a granular view

Number of ASINs
Need more?

Looking to audit more than 500 ASINs?

Features

View more

The end-to-end NittyGritti process

Start with purchasing, end with actionable steps
Arrow

Get started by purchasing a plan

Machine-assisted granular level evaluation of product information pages, using over 185 unique parameters.

Input your ASIN URL

Your ASIN URL is all that’s needed for us to generate a report.

Get access to our online dashboard

View-as-you-please – at category level, sub-category level, ASIN level or create your own clusters.

Understand reports and get started

Go beyond your ASIN and study your category, different geographies or even your competition.
Continetal Coffee

BRAND-SPEAK

I am sure we’d never have paid so much attention to the details without their machine-driven solution guiding us.

Check Marked

Jaipuriar Praveen

CEO, CCL India Limited.

Through NittyGritti, we learnt that there’s more to selling on Amazon than just listing right. The extent of detailing we experienced was revealing, and only made us more conscious of how we delivered the brand story. They not only audited our pages, but also worked closely with our marketing team to curate the content. I am sure we’d never have paid so much attention to the details without their machine driven solution guiding us

Have any doubts
regarding our product?

Arrow

Catalog Quality Assessment Score that is engineered using AI and proprietary algorithms to assess your product detail pages on Amazon across 185 parameters.

Amazon Standard Identification Number (ASIN) is a ten-digit alphanumeric code that identifies products on Amazon. It’s unique for each product and is assigned when you create a new product in Amazon’s catalog.

Top-up your plan on the go while uploading and submitting the file on your dashboard.

The chrome extension helps retrieve the ASIN data directly from the Amazon site. Once downloaded, search for the ASINs you want to be audited. A pop-up will appear asking you to add it to your NittyGritti cart. The significant advantage is that you can add different brands, and different categories and new files will be created for each brand.

A file or a filepack consists a list of all your ASINs that you wish to audit.

You have the option of bundling Pro & Auto packs together. And then decide which ASIN you want to audit using either ProLens or AutoLens. We recommend that you use AutoLens for your entire catalog audit, and post that choose the ones depending on scores to deep dive further with the ProLens.

There are 3 ways available to upload your ASINs. 1- Download the chrome extension and add your ASINs directly from Amazon. 2- Use the dynamic submission form and 3- You can use the excel template option.

We have an interactive dashboard that gives you a granular view of your report which means that the reports are only available online.

Always remember to fix the reds which are your gaps and the greens means you’ve done well on that parameter.

Add your top 20 keywords to know if your content is SEO-friendly.
To get an aggregate view of your product catalog, upload your ASINs and create a new file for your competitor ASINs
While you can add ASINs of multiple brands in one file, it is ideal to follow the “one brand, one file” rule.

Compare features

AutoLens

ProLens

Features

Analysis across 100 critical parameters​.

Features

Analysis across 185 vital parameters​.

Tagged with 3 actionable call outs​.

Tagged with 5+ actionable callouts​.

Reports ready for access and review in 3 minutes.

Reports ready for access and review in 30 minutes.

Cluster-level analysis of components.

Sub-cluster level analysis of components.

Access online reports for analysis & action up to 30 days.

Access online reports for analysis & action for up to 90 days.

___

Machine-assisted audit for human interface & experience.

___

Special focus on marketplace compliance & CX.

___

Geography & target audience-oriented scoring​.

___

Content analyzed for Browser & app experience​.

___

Highlights on Amazon & legal compliance.

___

Detailed review & analysis of A+ Content.

For the best experience, please view our dashboard through a desktop/laptop.