Amazon is implementing stricter title guidelines, key changes include limitations on keyword repetition, restrictions on special characters, and automatic title updates for non-compliant listings. The aim to improve the customer experience and search relevance. Sellers can now use the same word only twice in a title (with exceptions for common words). Special characters are restricted unless they are part of the brand name. Importantly, Amazon will automatically update titles that don’t comply after a 14-day grace period.

Amazon maintains specific guidelines for product titles, including character limits, keyword usage, and formatting rules. Failure to adhere to these guidelines can have serious consequences. Non-compliant titles may result in suppressed listings, meaning your product may not appear in search results. In severe cases, Amazon may even remove your product listing entirely. Both suppressed listings and removal will directly impact your sales and negatively affect your overall business performance on the Amazon platform.

Sellers have a deeper understanding of their brand’s voice and messaging, allowing them to ensure that updated titles align with their brand identity and desired customer perception. By making these changes themselves, sellers can strategically choose keywords to maintain the core message and optimize for relevant searches. This proactive approach also helps prevent unintended changes that Amazon’s automated system might make, which could potentially misrepresent the brand or hinder search optimization efforts.

Nitty Gritty was built with Amazon in mind, specializing in Product Detail Page (PDP) content creation. Our focus has always been on creating compliant, optimized, and error-free content. ProLens Lite goes beyond title compliance, offering the ability to update your bullets and descriptions as well. Simply provide your product URLs, and within minutes, you can generate content, edit it, and approve titles, bullets, and descriptions.

Crafting effective Amazon product titles involves a few key considerations. Begin by including your brand name and a concise description of the product. Highlight 1 or2 key features or benefits that make your product unique. Incorporate relevant keywords naturally to improve search visibility, but avoid keyword stuffing. Keep your title within the character limit for your product category. Lastly, minimize the use of special characters like !, $, {, and ? unless they are part of your brand name, and avoid repeating the same word excessively.

Search & Discoverability: Your product title plays a crucial role in how Amazon displays your product in search results. By including relevant keywords that customers are likely to use when searching for your product, you significantly increase its visibility. Higher search visibility translates to increased impressions and clicks, ultimately boosting your product’s ranking on Amazon’s search results pages (SERPs). This increased visibility exposes your product to more potential customers.
CTR, First Impression and Accurate Representation: The product title serves as a crucial first impression for potential customers. When browsing search results, the title is often the initial point of contact. A compelling and informative title entices customers to click on your listing. Furthermore, a clear and accurate title helps customers quickly understand what your product is, increasing the likelihood of relevant clicks from interested shoppers.
Conversion Rate: Compliant titles that accurately reflect the product minimize customer disappointment and returns, leading to higher conversion rates. By providing clear and concise information, these titles enhance the customer experience by helping shoppers quickly find what they are looking for. This ultimately improves their overall shopping journey on Amazon.

If you’re looking to optimize your entire page across all elements of text, images, videos and A+, our AI-powered ProLens is a comprehensive solution. With over 200 parameters to evaluate a page, with recommendations on change and also move up scores for a better CX, Search Discoverability, Conversion and Review and Ratings. All these will finally also move your customer acquisition scores and retention as well. To choose a post listing pack for your business click here.

We recommend that you get your pages optimised from word go, rather than course correct once you are live. Our pre-listing optimization plans allow you to generate AI powered content in minutes, irrespective of the category our platform will generate content that’s optimised, compliant and ready to publish. All with a just a few fields of data. To choose a plan for new products click here.