Making the most of AI to drive catalog

excellence on Amazon

The intelligence never stops

with

Dligence is our proprietary cataloguing technology platform engineered from the ground-up, that empowers marketers – for the very first time – to overcome all the hurdles inherent in maintaining, updating and creating new catalogs. Our tryst with cutting edge AI technology evokes the tangible appeal of a brick and mortar store in the ecom marketplace. Dligence, with its utilisation of AI technology and synthesizing of AI engineering solutions, is constantly and relentlessly evolving to set new bars for content.

Audit

Machine-assisted granular level evaluation of product information pages, using over 185 unique parameters

Analyze

Algorithmic engine-driven audit scores that identify gaps across content with sniper-sharp precision

Update

The dashboard recommends changes for you to act on, improve scores and optimize your listing

Audit

Machine-assisted granular level evaluation of product information pages, using over 185 unique parameters.

Analyze

Algorithmic engine-driven audit scores that identify gaps across content with sniper-sharp precision.

Update

The dashboard recommends changes for you to act on, improve scores and optimize your listing.

BRAND-SPEAK

What we liked about NittyGritti’s approach is how they go beyond just the guidelines & inventory checks.

One look at their dashboard, and we knew this is what we needed to fix our catalog on Amazon. The detailing in their reports gave us the right balance to make our content deliver. What we liked about NittyGritti’s approach was how they go beyond just the guidelines & inventory checks – that makes a lot of difference if you want to win on competitive platforms like Amazon.

Why choose NittyGritti? Because there’s nothing that comes even close

Designed for content excellence

We designed Dligence, our tech solution, ground up with just one goal – set the gold standard in content. Good content is what we focus on, and do a good job of it.

Granular view of content

Imagine a PDP broken down to 185 parameters –which is why we called ourselves NittyGritti. It’s the details that matter. You can see this obsession to detailing in our dashboard. Experience our dashboard

App-first approach

Content consumption on mobile (app view) is significantly different when viewed on a laptop. We know the difference, and apply that lens every time. We view content as customers do.

Cutting edge engineering

AI engineering enables us to break down images pixel by pixel, and text word by word – and our algorithms make them tango together. We call it content engineering.

Built for speed & scale

We are breaking barriers of time. That more detailed you go, the more time it takes is now a myth. We built our platform to work at speed & scale. We understand your needs, and worked around it.

Have any doubts
regarding our product?

What is CQaS?

Catalog Quality Assessment Score that is engineered using AI and proprietary algorithms to assess your product detail pages on Amazon across 185 parameters.

What is an ASIN?

Amazon Standard Identification Number (ASIN) is a ten-digit alphanumeric code that identifies products on Amazon. It’s unique for each product and is assigned when you create a new product in Amazon’s catalog.

Can more ASINs be added to a pack?

You have the option of bundling Pro & Auto packs together. And then decide which ASIN you want to audit using either ProLens or AutoLens. We recommend that you use AutoLens for your entire catalog audit, and post that choose the ones depending on scores to deep dive further with the ProLens.

Why should I install the chrome extension? And how do I navigate it?

The chrome extension helps retrieve the ASIN data directly from the Amazon site. Once downloaded, search for the ASINs you want to be audited. A pop-up will appear asking you to add it to your NittyGritti cart. The significant advantage is that you can add different brands, and different categories and new files will be created for each brand.

What is a file/ filepack?

A file or a filepack consists a list of all your ASINs that you wish to audit.

How many packs can I choose at a time?

You have the option of buying the Starter pack with 5 ASINs or adding multiple ProLens packs.

What are the options available for uploading ASINs?

There are 3 ways available to upload your ASINs. 1- Download the chrome extension and add your ASINs directly from Amazon. 2- Use the dynamic submission form and 3- You can use the excel template option.

Are the reports only available online?

We have an interactive dashboard that gives you a granular view of your report which means that the reports are only available online.

What is the thumb rule to read the reports?

Always remember to fix the reds which are your gaps and the greens means you’ve done well on that parameter.

Some best practices to remember when uploading a file?

Add your top 20 keywords to know if your content is SEO-friendly.
To get an aggregate view of your product catalog, upload your ASINs and create a new file for your competitor ASINs
While you can add ASINs of multiple brands in one file, it is ideal to follow the “one brand, one file” rule.

Making the most of AI to drive catalog

excellence on Amazon

Try the starter pack

Autolens starts at $150

The intelligence never stops