Dligence is our proprietary cataloguing technology platform engineered from the ground-up, up that empowers marketers – for the very first time – to overcome all the hurdles inherent in maintaining, updating and creating new catalogues.
Our tryst with cutting edge AI technology evokes the tangible appeal of a brick and mortar store in the ecom marketplace. Dligence, with its utilisation of AI technology and synthesising of AI engineering solutions, is constantly and relentlessly evolving to set new bars for content.
Vice President - Strategic Marketing & Business Transformation, Eureka Forbes Ltd
Imagine a PDP broken down to 185 parameters –which is why we called ourselves NittyGritti. It’s the details that matter. You can see this obsession to detailing in our dashboard. Experience our dashboard
Catalogue Quality Assessment Score that is engineered using AI and proprietary algorithms to assess your product detail pages on Amazon across 185 parameters.
Amazon Standard Identification Number (ASIN) is a ten-digit alphanumeric code that identifies products on Amazon. It’s unique for each product and is assigned when you create a new product in Amazon’s catalog.
The chrome extension helps retrieve the ASIN data directly from the Amazon site. Once downloaded, search for the ASINs you want to be audited. A pop-up will appear asking you to add it to your NittyGritti cart. The significant advantage is that you can add different brands, and different categories and new files will be created for each brand.
A file or a filepack consists a list of all your ASINs that you wish to audit.
There are 3 ways available to upload your ASINs. 1- Download the chrome extension and add your ASINs directly from Amazon. 2- Use the dynamic submission form and 3- You can use the excel template option.
We have an interactive dashboard that gives you a granular view of your report which means that the reports are only available online.
Always remember to fix the reds which are your gaps and the greens means you’ve done well on that parameter.
Add your top 20 keywords to know if your content is SEO-friendly.
To get an aggregate view of your product catalog, upload your ASINs and create a new file for your competitor ASINs
While you can add ASINs of multiple brands in one file, it is ideal to follow the “one brand, one file” rule.